hugo

Listing Watch

The idea started outside a hotel in Chicago. You're the one we're building it with first.

©HUGO DIGITAL ADS 2026 Listing Watch 01 / 09
The problem

You run too many listings
to keep starting from zero

Every new listing means opening Hugobot again. Same questions, same steps, every single time. The more you sell, the more that adds up.

©HUGO DIGITAL ADS 2026 Listing Watch 02 / 09
The whole thing

We find the listing. You get one text

From a new listing to live ads, this is all of it.

01 · Watch
We check your Compass page
Every day, quietly, in the background.
02 · Text
A new listing goes active
You get one text, the day it lists.
03 · Yes
You reply YES
One word puts it in the launch queue.
04 · Live
Your ads run
Live within two business days.
©HUGO DIGITAL ADS 2026 Listing Watch 03 / 09
Your usual, already drafted

We drafted your standing order
from your own listings

Erica pulled it from your history. One conversation to bless it.

The package
Showcase under $3.5M, Luxury above
You've run Luxury on every listing, even a $2.15M home. Under $3.5M, Showcase does the same job for less.
The targeting
Follows the zip, not the price
Three Maui buyer profiles, already built. The listing's zip picks the one. Trophy listings add an enclave on top.

A draft, not a decision. Change any line, and then it's your usual.

©HUGO DIGITAL ADS 2026 Listing Watch 04 / 09
The approval

Reply YES

That's the whole thing. One word and it's moving.

Approval text preview
HUGO now
Congrats on 456 Kula Highway
Run your usual Showcase package? Reply YES and it’s live.
YES
Delivered

We watch. You approve. hugo handles the rest.

©HUGO DIGITAL ADS 2026 Listing Watch 05 / 09
Creative

Your ads, your way

You already send your own, and they land. Keep that exact look, or let hugo take the first swing from your listing photos.

Christopher Barca listing ad: Upcountry Kula, Perfected, Maui, Hawaii
Christopher Barca listing ad: Sweeping Ocean and Mountain Views, Maui
Christopher Barca listing ad: Ocean and Mountain Views Across 27 Acres, Haiku, Maui

Your ads, exactly as you send them.

©HUGO DIGITAL ADS 2026 Listing Watch 06 / 09
The proof

Seller-ready reporting in your inbox

We pull the headline from your listing and pick the strongest photo, then launch.

A live hugo Traffic Report for 157 and 159 Emerald Bay in Laguna Beach, open in a browser, showing the home has appeared 2,418 times across 53 websites and apps

Your Traffic Report, the next morning. Where you tweak anything.

©HUGO DIGITAL ADS 2026 Listing Watch 07 / 09
You're first

You're the first agent
running Listing Watch

Erica sets up your standing order next. What's your usual, and who's it for. After that, Listing Watch runs on its own.

One text. Then it's ours

©HUGO DIGITAL ADS 2026 Listing Watch 08 / 09
hugo

Watching your listings, starting now

The new addresshelpme@workwithhugo.com

©HUGO DIGITAL ADS 2026 Listing Watch 09 / 09
Appendix · the working details

What Erica sets up with you

Package by listing price
Showcase under $3.5M
The default for most of your listings. Down from the Luxury you've been running on everything.
Luxury at $3.5M and up
The full build, kept for the top of your book.
Buyer profiles by location
Haiku & Hana
Maui's north shore and the Hana coast.
South Coast
Makena, Wailea, Kihei.
Upcountry
Kula, Makawao. The listing's zip picks the profile; trophy listings add an enclave.
Pay from the phone
A Stripe link in the thread
We text back a link already priced for your package. Your card stores with Stripe, right there in the message.
Nothing left to ask
We already know who you are from your number, so there are no forms to fill in.
©HUGO DIGITAL ADS 2026 Listing Watch
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